Knowing which dating site best suits your needs can be a minefield.
Dating is a competitive market. So to make the process easier for you, we’ve gathered 7 of the most popular dating sites — whether that’s sites that are easy to use or have good customer service:
Elite Singles
The theme of is pretty self-explanatory, with the target demographic being successful, educated professionals (82% of members hold a degree), who boast deep pockets and are searching for a serious, long-term relationship with someone of the same ilk. Although you can sign up via the Elite Singles , we recommend that you sign up through to get more of a personalised experience, such as pop-ups explaining how best to use the site and tips on how to start a conversation with your matches. You’re also able to see your full personality profile on a desktop, a feature that is lacking in the app. Unlike most dating sites, Elite Singles asks you to fill out an extensive personality questionnaire (I’m talking 45-minutes-extensive) in order to match you to the most appropriate users. Observing the answers you give to the questionnaire, the site then uses this data to show you quality, data-driven matches.
Ashley Madison
55 million users have joined the infidelity website Ashley Madison since 2002, making it one of the world’s leading married-dating websites. The user base is generally married people looking to have an affair but that’s not to say that there isn’t single people on there too. Signing up is easy and only takes a few minutes. Post signing-up, members have the ability to search and bookmark profiles. What’s unique about Ashley Madison is that users have a feedback rating on their profile from other users they have interacted with.
Adult Friend Finder
Adult Friend Finder has been around for over 20 years and attracts a huge user base. It is consistently growing in popularity even though new dating websites are launching every month. Members are typically single people looking for casual hookups, and also those who are already in relationships, whether it is open or committed. The site operates on a points system, making it feel like a ‘game’. Points enable you to ‘tip’ other members for their updates, images, videos or you can use them to watch videos and gain access to other areas of the site.
Match
Match is one of the most recognizable names in the online dating industry. It’s been around for 23 years and claims to be committed to finding a serious relationship for you. It consistently and actively listens to feedback to improve and optimize the user experience. Unlike other sites which bombard you with lengthy questionnaires and notifications, Match has a unique algorithm which takes into account what exactly you want. It also monitors your on-site habits, and then presents potential partners to the user based on this information. For example, if you put brunette as your preferred hair colour but then you begin to look at blondes, Match’s algorithm will pick this up and begin to add more blondes in your searches.
eHarmony
With over 15 years of experience in online dating, eHarmony‘s unique selling point is perhaps their advanced matching algorithm. The site claims to lead to more marriages than other dating sites using its Compatibility Matching System. Registration is lengthy as it requires you to fill in an in-depth questionnaire, although this enables the site to get to know what exactly you’re looking for in order to begin sending you suggestions straight away.
Affiny
Affiny, formerly known as Match Affinity is a UK-based dating site ever-growing in popularity since it was created by Match.com International, who own the well known dating site Match. The difference between Match and Affiny is that, while Match let you go off and browse for potential partners by yourself, Affiny prefers to use its extensive algorithm based on various psychometric components within its personality test to understand your personality and preferences first, to then match you with people who they deem compatible. Affiny also has one of the best support teams around, with videos and articles written by professional psychologists to help prepare for the date as well as telephone coaching for those with first date nevers or seeking some advice about a date. This custom link allows Mashable readers use up a free 3-day trial before signing up to a subscription.
XMatch
With over 75 million members, the sex-focused site XMatch adheres to your short-term needs, whether you’re looking for a no-strings attached one-night-stand or someone who shares a unique sex fetish. Registration is extremely easy and allows members to plunge into their sexual fantasies. Unfortunately, when you note down details (like gender, age, location) XMatch doesn’t really take this into account. While this means you’ll match more users, compatibility suffers. However, users have a compatibility score, so you’ll get some indication of how well you and another member match.
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